The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

Is it beneficial for employers to track employees’ online activities?

The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce. Keep reading to learn more about employee monitoring. What is employee monitoring? Employee […]

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

Why two-factor and two-step authentication matter

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

Why your business needs an IT security audit

Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently. However, as companies build their online infrastructure, they open themselves up to various cyberthreats that can adversely […]

How does the cloud support business continuity?

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]

Why managed IT services is best for SMB cybersecurity

Without technology, businesses cannot compete and succeed. But with the advancement in technology comes the ever-constant threat of hackers and cybercriminals. That’s why small- and mid-sized businesses (SMBs) need to protect themselves with robust cybersecurity solutions managed by reputable managed IT services providers (MSPs). The numbers Through the years, the number of SMBs falling victim […]

How dashboards can help your business grow

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various channels. Whether their purpose […]

A closer look at fileless malware

To avoid detection by anti-malware programs, cybercriminals are using fileless malware to initiate attacks. Fileless malware is used to infiltrate trusted applications and issue executables that blend in with normal network traffic, IT processes, and system administration tasks while leaving fewer footprints. Learn more about fileless malware and how they threaten your business. What is […]