Amazon has proven itself to be an ever-present, ever morphing entity, capable of running the largest E-Commerce operation in history while simultaneously competing in various industries such as entertainment, consumer manufacturing, food delivery, and, more recently, healthcare. It's not surprising, then, that the company headed by Jeff Bezos is expanding into another gigantic market: data collection and personalized ads. Using the data provided by the millions of consumers that shop on Amazon daily, it would be easy for the commerce giant to infer what you're interested in based off of what you were buying, then selling that information to companies who want to market their services to you.
While we've talked about "free is never really free", particularly in the tech world, it turns out that even PAID services may not really be free, either.
Check out the article HERE.