Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]
Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]
Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]
Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently. However, as companies build their online infrastructure, they open themselves up to various cyberthreats that can adversely […]
Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]
Without technology, businesses cannot compete and succeed. But with the advancement in technology comes the ever-constant threat of hackers and cybercriminals. That’s why small- and mid-sized businesses (SMBs) need to protect themselves with robust cybersecurity solutions managed by reputable managed IT services providers (MSPs). The numbers Through the years, the number of SMBs falling victim […]
A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various channels. Whether their purpose […]
To avoid detection by anti-malware programs, cybercriminals are using fileless malware to initiate attacks. Fileless malware is used to infiltrate trusted applications and issue executables that blend in with normal network traffic, IT processes, and system administration tasks while leaving fewer footprints. Learn more about fileless malware and how they threaten your business. What is […]
Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them. But times have changed. SMBs now have access to a vast range of […]
Many people use password autofill on their web browser or password manager for convenience. The feature, however, can be used by hackers and advertisers to access user accounts and gather your sensitive information without your consent. Why password autofill is so dangerous Modern web browsers and password managers have a feature that enables usernames and […]
